With many years of experience in fashion Vincenzo and Simone decided to open their own store in 2001, breaking away from one of Modenas historical fashion stores, Altamoda. Naming the store SPOON inspired by world famous chef Alain Ducas that had opened a retaurant based on the idea that his food should be available to everyone.
Following the idea of Ducas, Vincenzo and Simone wanted to open a venue offering high fashion with a “younger” approach. They have since grown and now boast two distinct stores in the heart of Modena’s historic centre. Spoon with high fashion for both the male and the female customers and McSpoon carrying sneakers and streetwear. Spoon’s DNA lies in its passion for research as can be seen in the mixed offering of well known brands and smaller up and coming designers.